Around June 2022, the Royal Terberg Group and The Taylor Group of Companies started the ‘Terberg Taylor Americas Group’ joint venture. Together they are setting up a new American manufacturing facility and a professional Dealer Network to support the North American customers. To introduce Terberg, several dealers were invited to join the North American Dealer Days on February 21-22 at Terberg manufacturing location in Benschop.
Since the start of the Joint Venture, Terberg Taylor Americas Group is fully focused on the construction of a new manufacturing facility in Mississippi which is expected to produce terminal tractors around mid-2024 and offers around 90 new jobs. In addition, a large distribution network for the sales, after-sales, and rental is being set up for which Terberg introduced the first North American Dealer Days. Many new and some existing dealers flew over to the Netherlands and were presented with a full program including several presentations and activities.
Chairman of the day, Ferdinand Terberg, vice-president of Terberg Taylor America started the introduction. A team of Terberg employees, management and Board members were present to engage with the visitors. The invited dealers were given a variety of interactive presentations about Terberg and its history, the strategy, the ways of working with sales and after-sales and a factory update. As innovation is one of the core values of Terberg, upcoming engineering plans for the US market were also discussed. This topic needed input from local dealers regarding their specific knowledge of the US market to set the priorities for Terberg’s innovative power. That’s how Terberg moves forward together.
The program also included activities like a tour around the factory of Terberg Benschop and a visit to the Terberg museum that shows the history of Terberg. The visitors were also given an extended teleoperation demo by a Terberg partner: Fernride, a leader in autonomous trucking.
The North American Dealer Days were a great success for all parties involved. Ideas and knowledge were shared to form a good connection between all companies. The US Terberg Taylor team will process all input and roll-out new ideas to the market. Terberg employees enjoyed the conversations and would like to thank all participants for their time, effort and input.
